Looking for Mobile Home Parks in All the Wrong Places

Conventional thinking has many in the mobile home park industry believing that hunting for park deals is all about the number of leads rather than nurturing quality leads. But say for example your park list contains records where 75% of the park records fall well outside the scope of your business model or financial ability.

In reality, how successful can your park business truly be by embracing a strategy that relies on blindly reaching out to park owners, hoping there's a deal to be had , only to find out most of them are parks you don't want or can afford?

This shotgun approach not only wastes resources but can also be a detriment to your business's reputation among park owners. Fortunately, there's a better way when you use the filter built within the ParkSitesIO app.

Target by Park Criteria

Approximately 40% of the parks within the U.S. are comprised of more than 100 mobile home park lots. Meanwhile the largest park consumer group tends to purchase parks that are comprised of less than 100 mobile home park lots. A large reason for this is simply due to financial limitations, yet many investors still unknowingly call the larger park owners to see if the park is for sale. This is largely because their list's park records weren't able to be searched reliably.

Among other things, by utilizing the Advanced Filter within ParkSitesIO to identify the total number of mobile home lots and RV lots, our clients can quickly identify which parks have a higher probability of falling within their targeted price range.

Include City Demographics

Approximately 60% of the mobile home parks in the U.S. are located within a town or community that has a population of less than 50,000 people. This means if you're targeting parks using MSA statistics, which typically cover metropolitan areas that contain 50,000 people or more, you may be missing a lot of opportunities.

By utilizing the filter within ParkSitesIO to search for mobile home parks or RV parks based on a park's city demographics, our clients can quickly eliminate the parks that fall outside of the city demographics their business tries to target.

Complex Targeting

A little-known fact about Texas mobile home parks, for example, is that approximately 33% of them reside in towns that have a median income of less than $50,000 and contain less than 100 lots. That's great news if you're a Lone Star investor. But what if you're a company that focuses on a completely different set of criteria? With the filter within ParkSitesIO, our clients can perform complex filtering to precisely target even your most complex mobile home park criteria.

Statics like these don't always tell the full story about a park, but using the filter within ParkSitesIO can certainly help you pinpoint the parks that are directly in your business's wheelhouse.

Once your targeted parks are identified, our clients can also start drilling down into each park's Activity Center to access resources such as their CRM, People Insights, and Parcel Data to start the next phase of their deal flow.

ParkSitesIO truly allows you to focus on the relationships that matter rather than trying to shotgun every park with phone calls using a traditional mobile home park spreadsheet list.

View all our features as well as our park records page to learn how our ParkSitesIO app can help you grow your mobile home park business .